Trademark Objection - An overview
A trademark is any logo, symbol, tagline, or a combination of both that represents a brand’s identity. Oftentimes, during the trademark registration process, the Trademark Registrar raises objections on the intended trademark if it is found violating the Trademark rules and laws. It could be due to several reasons like similarity with any existing trademark; offensive and hurting the sentiments of a particular religion or a fringe group; absence of a distinct design; etc. Upon the event of trademark objection, you need to file a comprehensive trademark objection reply within a month, from the date of issuance of the objection.
A trademark registration undergoes a series of steps, involving:
- Trademark search
- Filing of trademark
- Formality check/ Vienna codification
- Trademark Examination
- Publication in the Journal
- Registration of Trademark
As part of the fourth step, Trademark Examination, your application will be scrutinized by the designated Trademark Examiner under the various sections of the Trademark Act. The Trademark Examiner determines whether the mark is relevant to your goods/services, and distinct enough to not cause any confusion with a similar mark registered earlier by another party.
If the application is found satisfactory, the Registrar will accept and pass an order of acceptance for the mark to be published in the Trademark Journal, else it will be objected and a trademark examination report will be issued. The report states the reasons for trademark objection like the presence of conflicting mark; or that the mark is non-distinctive etc.
Our team shall duly inform you of the Trademark Objection once notified, or you could approach us for responding to the Objection if you have been notified of the same. A comprehensive reply to the objection needs to be filed within 30 days from the date of issuance/notification of the trademark examination report.
Why Respond to a Trademark Objection? - Benefits
Filing a prompt response to trademark objection along with supporting evidence has the following benefits.
- The existing trademark will be saved from being abandoned or rejected and be considered for further processing.
- When the response is stated well, citing the uniqueness of the mark, the possibility of it getting registered is high. The company can enjoy the benefits of the registered trademark soon, thereby protecting the brand against infringement.
- Some companies start using the ™ mark while still waiting for the Trademark registration report. The customers would also start recognizing the brand and it would be illogical for the company to apply again as a new entrant. Hence, it is best to file a trademark appeal against the Registrar and win the brand back.